When it comes to funding a startup or small business, many entrepreneurs immediately think of equity financing as the go-to option. This involves pitching to investors and venture capital firms in exchange for equity in the company. While equity financing is undoubtedly prevalent and well-publicized, it’s not the only path available to entrepreneurs, and in many cases, it might not be the wisest choice.

Debt financing is an alternative option that entrepreneurs should consider. In debt financing, the money raised needs to be repaid, and it can come in various forms such as loans, lines of credit, credit cards, or merchant cash advances.  Let’s jump right in.

What is debt financing?

Debt financing refers to money that a business borrows and is obligated to pay back over time. It encompasses various financial instruments, including traditional loans, lines of credit, credit cards, and merchant cash advances.

What companies are best suited for debt financing?

Lenders are inclined to work with companies that can demonstrate a strong likelihood of repaying their loans. This could be based on either past performance, showing a track record of consistent business revenue, or future revenue potential, such as secured government contracts, purchase orders, or accounts receivable.

What are some of the other options available to fund your company?

Beyond debt financing, there are three major categories of funding: equity, crowdfunding, and debt funding.

Equity funding involves selling a portion of the company to angel investors, venture capitalists, or incubators. Investors in this category often seek companies with the potential for exponential growth, making a compelling story about the company’s path to success crucial. It’s essential to conduct thorough due diligence before accepting equity funding since it signifies a long-term commitment to the investors.

Crowdfunding is another option, typically done on platforms like Kickstarter or Indiegogo. It involves “gift-based” fundraising, where backers contribute money with no expectation of financial returns but may receive rewards or perks. Crowdfunding campaigns demand substantial effort in terms of PR and marketing, and careful planning of unit economics is essential to ensure success.

What are the advantages and disadvantages of using debt financing?

Debt financing offers several advantages, including speed, flexibility, and accessibility. Unlike equity funding, which often involves lengthy meetings and pitches, or crowdfunding campaigns with specific time frames, small business funders like Intrepid Finance can provide funding within a day or two. Debt financing is adaptable to specific needs, such as purchasing equipment or inventory, with specialized solutions available. Additionally, debt funding is accessible to a broader range of companies compared to equity or crowdfunding options, requiring less hassle in securing the funding.

However, there are certain drawbacks to debt financing. The primary disadvantage is the obligation to repay the borrowed funds with interest, which can create financial burdens on the business. Additionally, some small business lenders might bury important details in the fine print, making it essential for borrowers to carefully review the terms and understand any hidden fees.

Where do you go to receive debt financing?

While traditional brick-and-mortar banks might seem like an obvious choice, their regulations and bureaucratic processes often make them less appealing for smaller business loans below $250,000. Additionally, many banks require extensive paperwork, which can be time-consuming. Fortunately, online business lenders have emerged to fill this gap, offering faster financing options. However, entrepreneurs must remain cautious and read the fine print to avoid any unpleasant surprises.

While equity financing remains a popular choice, entrepreneurs should not overlook the advantages of debt financing. It can offer fast and flexible access to funding for a broader range of companies. Careful evaluation of the specific needs and goals of the business can help determine the most suitable funding option, ensuring the best chances for success in the competitive startup landscape.